Saturday, May 3, 2008

The Happy Herald, Brigitte Lang, Founder

Yesterday I had the good fortune to meet and chat with Brigitte Lang the founder of the Happy Times Herald which is circulated in South Florida. The name pretty well tells the story, good marketing. The inspiration to start this publication came to her in a sleepless night of inspired writing that ultimately became her business plan. She started immediately. That was 15 years ago and she is still going strong. Her story is a testament to what can be accomplished by a talented and inspired individual with a clear vision and lot of energy. She knew what she wanted her publication to look and feel like and she went about creating it and succeeded in finding loyal readers and advertisers that have fueled her vision.

I have worked for many years in the publishing industry and had a blast listening to her recount stories of her early days. It was a real trip down memory lane for me. Why do we all have to make the same mistakes?

Think of this, Brigitte, a woman, with no publishing, printing, business, sales, writing or finance experience starts a newspaper in 1995. Add the very first death bells for the newspaper industry were being sounded around then. But she has grown her circulation to 75,000 monthly, found a place in her community and provided jobs and economic benefits for hundreds if not thousands over that time. Her next challenge is to figure out how to make it bigger and better after a pause to let the current economic uncertainty pass.

Good for her, happy times indeed. I'm feeling pretty inspired myself. Well done Brigitte. Did I mention she's Canadian?

Thanks for reading

1 comment:

C said...

I have been reading you since the beginning but am tech challenged and now, I pray, have learned how to comment.
You must teach and/or publish this.